Built for Sports & Performance brands, Askel comes with size guides that build trust, product detail shown the way it deserves, and campaign-ready layouts for the story around the product. All of it is built into the theme, ready to use without custom development.
Perfect Fit - Reduce Returns
Built-in Size Helpers
A size guide button sits right next to the size selector on the product page and opens a drawer with your measurement chart, shown as an image, rich text, or a linked page. Placed exactly where shoppers decide on a size, it lets them check before they buy instead of guessing afterward, which is where returns start.
With the Attribute Insights product block, you can add a True to size indicator that shows whether a model runs small, true to size, or large. It gives shoppers one more reason to trust their size choice. For you, that means answering the sizing question before it turns into a return.
Let them see the difference
Before-after slider
Trail versus road. Last season versus this one. Packed for travel versus unpacked and ready. The before-after slider drops onto any page, not only product pages, and lets shoppers drag the line themselves instead of reading a caption about it. Show a shoe earning its wear, a material holding up, or a feature that only makes sense side by side. Wherever a comparison sells the product better than a single photo, it's already built in.
EVERY PRODUCT HAS ITS OWN DETAILS
Let the Right Detail Do the Convincing
Every product has a detail worth pointing to, a number, a material, or a small reassurance a shopper wants before they buy. A running shoe earns trust with a weight and a drop. A yoga mat might need to name its thickness and grip, a gym bag the denier of its fabric. A specs list handles the figures worth comparing, image-led feature cards carry what a number alone can't show, and a few expandable sections keep the rest within reach without crowding the page above them.
SHOPPING EXPERIENCE
Less Searching, More Finding
Shoppers decide in seconds whether a product is worth opening. Give them the answers up front. A second view on hover, size availability on the card, and badges or extra product info that show what sets each product apart help shoppers skip the wrong options and focus on the right ones. Fewer wasted clicks means more attention where it counts. Once the choice is made, recommendations in the cart and on product pages suggest what goes with it, and Quick Buy handles add-ons and repeat orders without leaving the page.
Tell Your Brand Story
Embed campaign videos, behind-the-scenes footage, or seasonal lookbook films. Supports Shopify-hosted video and external sources like YouTube and Vimeo, with full control over autoplay and player controls.
Include your customers and their stories to your online store with sections that work great with user generated content. Showcase styled shots, customer photos, or editorial imagery. Use shoppable galleries and testimonials for social proof. And grow your customer base with newsletter sections.
Ready to launch your brand?
Askel brings everything a sports & performance brand needs, and with Taiga underneath, it adapts to any store you want to build. Start your free trial and begin customizing today.